Privacy Policy
How we collect, use, and protect your information.
Effective Date: April 26, 2026
Section 01 - Overview
Shearer & Company Construction ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, submit an inquiry, or request an estimate.
By using this website, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our website.
Our Commitment: We do not sell, rent, or trade your personal information to any third party for marketing purposes - ever. Your information is used solely to serve you as a customer and improve your experience with Shearer & Company Construction.
Section 02 - Information We Collect
2.1 Information You Provide Directly
When you interact with our website - such as filling out a contact form, requesting a free estimate, or reaching out by phone or email - we may collect:
- Full name
- Email address
- Phone number
- Home or project address
- Details about your project or service request
- Any other information you voluntarily include in your message
2.2 Information Collected Automatically
When you visit our website, certain information may be collected automatically through cookies and standard web analytics tools, including:
- IP address and approximate geographic location
- Browser type and version
- Device type (desktop, mobile, tablet)
- Pages visited and time spent on each page
- Referring website or search engine
- Date and time of your visit
2.3 Information From Third Parties
We may receive information about you from third-party platforms such as Google Business, Facebook, Yelp, or other review and referral platforms if you interact with our business through those channels.
Section 03 - How We Use Your Information
Shearer & Company Construction uses the information we collect for the following purposes:
- To respond to your estimate requests, inquiries, and messages
- To schedule consultations, site visits, and project appointments
- To provide you with project updates and communications
- To process payments and manage billing for contracted services
- To send you information about promotions, offers, or services you have opted into
- To improve our website, services, and customer experience
- To comply with legal obligations and resolve disputes
- To analyze website traffic and usage patterns to enhance Site performance
We will not use your information for any purpose that is inconsistent with this Privacy Policy without your prior consent.
Section 04 - Cookies & Tracking Technologies
4.1 What Are Cookies
Cookies are small text files placed on your device when you visit a website. They help the site remember your preferences and understand how you use it. We use cookies and similar technologies to improve your browsing experience and analyze how our website is used.
4.2 Types of Cookies We Use
- Essential Cookies - Required for the website to function properly. These cannot be disabled.
- Analytics Cookies - Help us understand visitor behavior and improve our website (e.g., Google Analytics).
- Marketing Cookies - Used to track visitors across websites for the purpose of displaying relevant advertisements (e.g., Google Ads, Facebook Pixel).
- Preference Cookies - Remember your settings and preferences for a better experience on return visits.
4.3 Managing Cookies
You can control or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of this website. Most browsers allow you to block or delete cookies via their privacy or security settings.
Google Analytics: This website may use Google Analytics to collect anonymized usage data. Google's use of this data is governed by Google's own Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.
Section 05 - Sharing Your Information
Shearer & Company Construction does not sell, rent, or share your personal information with third parties for their own marketing purposes. We may share your information only in the following limited circumstances:
- Service Providers - Trusted vendors who assist in operating our website, CRM, scheduling, or email systems, subject to confidentiality agreements
- Subcontractors - Licensed trade partners who need your project address or contact details to complete work you have contracted with us
- Legal Requirements - When required by law, court order, or government authority
- Business Transfer - In the event of a merger, acquisition, or sale of company assets, your information may be transferred as part of that transaction
- Protection of Rights - To protect the rights, property, or safety of Shearer & Company Construction, our clients, or the public
Section 06 - Data Storage & Security
Your personal information is stored on secure servers and protected by industry-standard security measures including encryption, access controls, and secure data transfer protocols (SSL/TLS).
While we take reasonable precautions to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to protecting your information using commercially reasonable means.
Access to your personal information is limited to authorized employees and contractors who need it to perform their job functions, and who are bound by confidentiality obligations.
Section 07 - Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including:
- As long as you are an active customer or have an open project with us
- As required to comply with applicable legal, tax, or accounting obligations
- As needed to resolve disputes or enforce our agreements
When your information is no longer needed, we will securely delete or anonymize it. You may request deletion of your personal data at any time by contacting us (see Section 12). Note that certain information may need to be retained for legal or compliance reasons even after your request.
Section 08 - Your Privacy Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information. Shearer & Company Construction respects these rights and will respond to valid requests within a reasonable timeframe.
Right to Access - Request a copy of the personal information we hold about you.
Right to Correct - Request correction of inaccurate or incomplete information.
Right to Delete - Request deletion of your personal data, subject to legal obligations.
Right to Opt Out - Opt out of marketing communications at any time via unsubscribe links or by contacting us.
Right to Portability - Request your data in a portable, machine-readable format where technically feasible.
Right to Object - Object to processing of your data in certain circumstances.
To exercise any of these rights, please contact us using the information in Section 12. We will respond within 30 days of receiving your request.
Section 09 - Children's Privacy
This website is not directed to individuals under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will take steps to delete that information promptly.
Section 10 - Third-Party Services
Our website may integrate with or link to third-party services including but not limited to:
- Google Analytics and Google Ads
- Facebook / Meta Business Tools
- Yelp, Houzz, or other review platforms
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- CRM and scheduling software
- Payment processing services
Each of these third-party services operates under its own privacy policy. Shearer & Company Construction is not responsible for the privacy practices of these external services. We encourage you to review their policies before interacting with them.
Section 11 - Changes to This Policy
Shearer & Company Construction reserves the right to update this Privacy Policy at any time. When we make material changes, we will update the "Effective Date" at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of this website following the posting of any changes constitutes your acceptance of the updated Privacy Policy.
Section 12 - Contact Us
Company
Shearer & Company Construction
Phone
Address
Milton, WI 53563